The Heart of AUMI
AUMI (pronounced ow-mee) is the intersection
of "Aura"your unique energy and "Me"your
personal comfort. Founded by two millennial women and mothers, our story is
built on over 12 years of navigating the fast-paced worlds of business and
motherhood. We’ve worn many hats (and even more outfits), learning exactly what
it takes to feel empowered yet at ease. We created AUMI to bridge the gap
between modest sophistication and everyday casual wear, ensuring you never have
to choose between looking polished and feeling comfortable in premium,
breathable materials.
Our Mission
To empower the modern woman by providing high-quality,
modest essentials that blend effortless style with everyday comfort. We are
dedicated to creating a versatile wardrobe that honors your personal aura while
maintaining the affordability and practicality needed for a life in motion.
The AUMI Philosophy
We design for the woman who moves fluidly through her day from
boardroom meetings to playground runs. Our collections are defined by:
Soft & Minimal: A focus on clean lines and premium, breathable fabrics.
Versatile & Modest: Designed to be easily styled, layered, and adapted to your unique taste.
Affordable Luxury: High-quality essentials that offer a premium feel without breaking the bank.